• Author: Rebecca R. Merrill
• Author: Stephen M. R. Covey

In business, as in personal relationships, trust can make the difference between success or failure. Using case studies and exercises, Stephen M. R. Covey shows how we can establish and build trust in business. He draws on the ideas he developed while working at the Covey Leadership Center, which was established by his father, the author of the bestselling 7 HABITS OF HIGHLY EFFECTIVE PEOPLE. One important principle is that trust can be established much more quickly than people think (hence, his title). Covey combines good common sense with new ideas, and his readers will find they can follow him with confidence (which, he says, is another word for trust).

Explains how trust is a key catalyst for personal and organizational success in the twenty-first century, in a guide for businesspeople that demonstrates how to inspire trust while overcoming bureaucratic obstacles.