• Author: Marshall Goldsmith
• Contributions by: Mark Reiter

Business guru Marshall Goldsmith, bestselling author of WHAT GOT YOU HERE WON'T GET YOU THERE, attempts to enunciate and define "mojo," that intangible feeling of effortless success and fulfillment which can occur when our goals, our actions, and our environment seem to align into a rhythm which allows us to be at our very best, no matter what the endeavor. According to Goldsmith, mojo consists of four essential ingredients--identity, achievement, reputation, and acceptance. He carefully analyzes each factor and provides guidance on how to find it and maintain it in order to maximize your performance. The best part is, Goldsmith believes that mojo is both cumulative and contagious, which means that it gets easier to attain the more you do it, and it elevates the attitude and execution of your peers and co-workers as well.

A respected executive coach counsels readers on the secrets of enabling long-term individual, group and corporate success, revealing the importance of establishing a positive identity and making real-world achievements as demonstrated by the examples of the author's high-profile clients.